Friends, a collaborative design company

Agency / Profile

We partner with visionary leaders that are inventing a better, fairer future. Working with businesses at moments of reinvention and growth, we help leaders change and charge their business, their teams, and themselves. We start every project by bringing teams closer to their customers because humanity keeps businesses relevant. From there, we create beloved end-to-end experiences for customers and employees alike. Practicing what we call Design for Preferred Futures, we align the actions of organizations with societal progress. Always moving toward the goal of making the world work for 100% of humanity. To us, this is what it means to be extraordinary by design.